How To Become An SEO Expert – The Easy Way

If you are looking to improve your search engine ranking through SEO then you are in the right place. Did you know that search engine optimization is not at all difficult, if you know exactly how it works. Here are some tips that will help you become an SEO expert the easy way.

1. Choosing keywords

Before you start promoting your website make sure you have at least three keywords to target. One of keyword should be the primary keyword which is your main target and the other keywords should be your secondary keywords. The reason for selecting three or more keywords is to make your webpage look natural and not stuffed with a single keyword which looks suspicious to search engines. When you choose the primary keyword see that it has low or moderate competition because the heavily competitive keywords might take years to rank in the first page.

2. Good Content

Now you have your keywords start writing a good article for your blog keeping the users in mind. This is because the primary goal of any site ranking higher is to convert the visitors into customers or subscribers and with a good content this becomes easier. After making your blog user friendly now it is time to make it search engine friendly, to do this place your primary keyword in the title, first and the last sentence of your blog post, then sprinkle the secondary keywords throughout the article.

3. Website Promotion

When your website or blog is ready with content written around target keywords it is time to promote the website. In search engine optimization terms website promotion means building backlinks. Search engines rank a website based on the number of quality relevant backlinks it has, so build links only from websites that are closely related to your website topic.

The best place to get a link to your website would be from established internet directories like dmoz.org and dir.yahoo.com. There are many other directories but select only the top directories in your industry for maximum SEO benefits.

4. Analyze Competition

The only way to reach the top position in search results is to beat your competition. Analyze the top 10 websites and see what it takes to beat them, the statistics that you need to measure is the number of backlinks and anchor text used. When these parameters are known, you just need to build more links than your competition with the primary keyword as anchor text.

When all these above steps are covered accurately, the ranking of your website gradually increases. Always concentrate on giving better user experience and then optimize the site for search engines

How Much to Pay for SEO Services?

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.

The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

– Set yourself a “realistic” marketing budget and goal

– Shop around

– Don’t buy until you feel comfortable

– Remember “cheap does not always mean better”

– Ask for references / referrals / portfolio

– Verify references / referrals / portfolio

– Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal

This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around

Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.

Don’t Buy Until You Feel Comfortable

You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”

This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.

Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio

Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio

Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports

The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.

Cambridge Business Academy: Can They Really Teach You How To Make Money?

“How to make money?” is becoming a worrying theme and an evolving question for millions of families around the world in the present economic climate of uncertainty. Amongst all the possible on-line solutions to job loss and debt are some genuine programmes and methods that have worked for their dedicated followers. In the UK, Kevin Potts founded the Cambridge Business Academy, nearly 2 years ago, with an unusually powerful group of individual who were entrepreneurs in their own right or possessors of high level technical knowledge. This new organisation has made its unique selling proposition out to be, “How to Make Money Ethically and Honestly”.

When an individual, organisation or company sets themselves up with such lofty ideals in the sometimes murky waters of internet marketing, it is important to stand back and test their assertions. One of the main test beds for their stance is their own forum which has 23777 members at the time of writing. This forum is exceedingly active and issues are addressed very openly. Forums attached to particular programmes tend to have a distinct polarisation between those who are “believers” and those revel in negativity and denigration of what they see as a scam, cheat or plain useless waste of money. This forum does carry its detractors, but the tone of the forum is almost completely without that vitriolic element that mars so many on-line discussions of marketing issues. As an example I would point people to the forum attached to a certain tax club, where debate is entrenched in its polarisation and discussion is far from sweet on occasion.

It’s just over a year ago, since I received “yet another” offer. I signed up for it out of curiosity, because the timbre of its headline and message seemed grounded. As the automated messages started to flow and point me at the characteristic video blog messages. I began to hear a more level and well presented build up of concepts related to making money online. There was very little of the over promised and frequently misleading rubbish that I was used to, from some of our American cousins.

It was strange to watch this guy, playing on his recent career as a minister of religion clearly following the joint venture idea right from the start. Obviously a lot more confidence than me! Kevin also found himself a powerful mentor, a character by the name of Tim Lowe and began gathering a group of on-line marketing success stories around him. Earlier this year Chris Farrell joined the group after being so impressed by their progress and their journey the top, culminates in Russel Brunson’s impending visit to the UK. These guys do not JV as committedly with no-hopers.

One of the truly staggering achievements of the CBA group is that in just over a year, they have dominated the conversation on page 1 of Google and other search engine results for uber competitive search term “How To Make Money.” What would involve most entrepreneurs in huge AdWords advertising budgets has been achieved through a judicious mix of SEO technique and hyper efficient paid advertising. Kevin’s secret weapon goes by the name of Paul Lynch who runs a very large SEO company with a lot of big clients. Paul’s seemingly intimate knowledge of the way the Google Beast works, allied to innovative new methods have propelled the Cambridge Business Academy to the forefront of on-line marketers “to watch.” A second lynch-pin to that success is their belief in customer service. If you’ve had to contact them more than a couple of times, it’s Kevin you get an email or phone call from. Now, for an operation of that size and in such a state of growth; that’s quite unusual.

Let’s not go all gooey about this ex-vicar and his Lancashire side kick! They are growing their operation quite aggressively (with a small “a”) because they actually have a clear vision of what a business is about. That’s generating cash; in a nutshell! The company use a mixture of well established management systems, established software and methods alongside their own proprietary software engines to make that objective real. They are not pussy footing about here! However they do all this honestly!

I’m aware that this review sounds more like a promotional blurb so far and I must point out that an organisation that has grown this fast is not without its issues. For example: I am sure that their sign up systems are allergic to all of my various email addresses. Each separate item I have invested in or downloaded for free has signed me up and forgotten me. With another company I would have unsubscribed after the second foul up. However the personal attention was the winner against my inclination to leave. The volume of output was also a bit off-putting at first. However, it turned out that there was an extraordinary amount of very solid information being put out and when they began to offer their coaching courses, I really did regret having blown this year’s budget!

On balance I believe it doesn’t matter whether you are a new, growing or already successful business: whether on-line or off-line; businesses need to establish an on-line presence, at the CBA you will find products and coaching that have the potential to lift your success to an altogether higher level. Despite Kevin Potts’ smooth talking videos (even stood with a pinny in front of the ironing board) and Paul Lynch’s rough and ready Lancashire hodge podge of an accent, you have a couple of examples here, of mentors who actually walk the walk of developing a successful on-line business ETHICALLY. Of all the supposed on-line gurus I have been involved with over the last 2 years, the Cambridge Business Academy is the place to go, to learn how to make money: especially on-line!

Do go and investigate; as this is a company with a clear higher level ethic of honesty than some of the characters I have tangled with in the last 18 months.

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